Beatrice is Hotwire’s Italy MD and she is responsible for the Milan office and the development of the Italian business. She always worked in tech and innovation is her passion. She joined Hotwire in 2010 and she continues to grow professionally within the agency. She always worked for international firms, previously at Weber Shandwick – Tech Practice. Her goal is helping brands to look at their pain points and finding ways to communicate their assets and values and generate success. In these years, she worked for different type's of companies, both BtoC and BtoB: from blue chips such as Microsoft, Qualcomm, Samsung, Sony and Snapchat to start-ups or unicorns like Klarna.
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