Helen Stares

Helen Stares is an experienced insights professional currently serving as Senior Insights Manager at Hovis Ltd since November 2020, having previously held titles including Category Manager and Insights Manager. Prior to Hovis, Helen took maternity leave and focused on homeschooling during the pandemic after leaving Nielsen, where tenure spanned from January 2008 to December 2019. At Nielsen, Helen progressed through various roles, culminating in Associate Director, leveraging strong market research skills and senior-level client engagement across the alcohol and grocery sectors. Helen's expertise includes managing substantial accounts, leading teams, and contributing to thought leadership in the market research industry through media engagements and published columns. Earlier experience at Kantar Millward Brown built a solid foundation in brand and advertising tracking, complemented by a Bachelor's degree in French and Psychology from the University of Leicester.