Samantha Hicks-Smith

Samantha Hicks-Smith has a diverse work experience spanning over two decades. Samantha'smost recent position is as the Head of Change Communications at Howden Group Holdings, starting in April 2021. Prior to that, they worked as a B2B Copywriter in 2020, focusing on marketing, change communications, and content.

From 2013 to 2019, Samantha held various roles at Lloyds Bank, including Senior Marketing Manager and Change Communications Specialist. In 2013, they were a Partner at The Marketing Eye, responsible for the South West and Midlands regions.

Samantha also has a significant background in the banking industry. Samantha served in multiple positions at The Royal Bank of Scotland Group, including Head of National Marketing and Change Communications, Head of Marketing for Branch, Direct Banking, and Change Communications, as well as Senior Marketing Manager. Prior to that, they held the position of Head of Account Management at The Royal Bank of Scotland.

Samantha'scareer started in 2000 at Arthur Andersen, where they worked in marketing. Samantha then moved on to Open Business Solutions Limited, now known as Workplace Systems, where they held marketing positions from 1997 to 2000.

Throughout their career, Samantha has demonstrated expertise in change communications, marketing, and branding, with significant experience in the banking sector.

Samantha Hicks-Smith has a strong education background in marketing. Samantha started their education journey in 1993 at the University of Plymouth, where they pursued a Bachelor of Arts degree in Marketing. Samantha successfully completed the program in 1997, earning an Honors degree.

To further enhance their marketing skills, Samantha enrolled in the Ealing, Hammersmith & West London College in 1998. During their time there, they pursued a CIM Marketing Diploma and completed the program in 1999.

In 1999, Samantha attended the London Guildhall University to pursue a Master of Arts degree in Strategic Marketing Management. Samantha completed the program in 2000, further deepening their knowledge and expertise in marketing strategy.

It is worth noting that Samantha also pursued another Bachelor of Arts degree in Marketing from the University of Plymouth, although the time frame of their enrollment and completion is unspecified.

Overall, Samantha Hicks-Smith's education history showcases a strong focus and dedication to marketing, with a progression from undergraduate studies to specialized diplomas and postgraduate education.