Nicola Pentland

Nicola Pentland is an accomplished marketing professional with extensive experience in category and brand management. Currently serving as the Senior Category Marketing Manager at Howdens since January 2021, Nicola is responsible for developing and implementing marketing strategies to achieve commercial and customer objectives. Prior experience includes positions such as Senior Marketing Planning Manager and Brand Manager at Travis Perkins plc, where Nicola managed teams to redefine and relaunch brands across multiple business lines. With a background in product and portfolio management at Amway Europe Ltd, along with a strong educational foundation in European Marketing from the University of Humberside, Nicola possesses a comprehensive skill set in driving brand awareness and sales engagement through strategic marketing initiatives.