Rebecca Welsch serves as the Global Head of Product Marketing at Phocas Software since January 2023, after holding the position of Senior Product Marketing Manager at HRS Group from January 2020. In their current role, Rebecca leads a team and develops marketing strategies aligned with business goals, leveraging extensive experience in brand building, content development, and lead generation. Previous experience includes being the Head of Product Marketing at HRS Group, where Rebecca established a global team and implemented successful go-to-market strategies. Prior to this, Rebecca owned and managed Welsch Photography, focusing on marketing tactics and lead generation, and held various marketing roles at IBM, where responsibilities included developing overarching marketing strategies and managing marketing teams. Rebecca's educational background includes completion of the Basic Bananas Clever Bunch Program, executive education at Harvard Business School, and a Bachelor of Arts in Communications and Marketing from the University of Western Sydney.
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