Mar Serra is an experienced professional in animal nutrition, currently serving as the Animal Nutrition Solutions Division Manager at HTBA | Health & Taste Ingredients since July 2019. In this role, Mar Serra identifies growth opportunities, collaborates with the sales team for goal attainment, and develops long-term customer partnerships to maximize sales. Prior experience includes over 19 years at Ferrer, where Mar Serra held roles as Animal Nutrition Division Manager and Animal Nutrition Area Manager, focusing on partnership development and sales expansion across multiple regions. Earlier positions include Product Manager at Univar and Technical Manager at Proquimia, where responsibilities encompassed product management, customer training, and project coordination. Mar Serra holds a Food Biotechnology Master's degree from Universitat Politècnica de Catalunya and a Veterinarian degree in Food Science and Technology from Universitat Autònoma de Barcelona.
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