Sam Lawson

Sam Lawson is an experienced professional in performance analysis and customer success management within the sports industry. Currently serving as a Customer Success Manager II for Pro Soccer North America at Hudl since September 2024, Sam has previously held key roles, including Head of Video Performance and Video Performance Analyst at Austin FC from January 2021 to September 2024. Sam's career began with Minnesota United FC as a Video Analyst (June 2018 - January 2021) and extended to a significant role with the U.S. Soccer Federation, supporting the US Women's National Team during the Rio 2016 Olympics. Additionally, Sam has served in various analyst roles within other football clubs, demonstrating a strong background in video analysis, technical support for coaching staff, and educational credentials with a Master of Education in Sport Psychology from the University of Missouri-Columbia.