Danielle Pereira is a seasoned professional with extensive experience in research and data strategy, currently serving as a Research Consultant at Humankind Research since July 2024. Prior roles include Senior Data Strategist at TBWA\Worldwide and Monochroma, as well as Senior Analytics Consultant at Freemavens. Danielle has a background in product marketing and strategy from ITV Media and holds a significant tenure at dentsu, where responsibilities included cross-channel media planning and developing data-driven audience strategies for high-profile clients. Additionally, experience spans roles in CRM analysis and circulation analytics. Educational credentials include a Bachelor of Science in Statistics from the University of Reading and recent studies in Social Anthropology at the University of Oxford.