Emily McCarthy

Emily McCarthy has a diverse work experience across various industries and roles. Emily started their career as an Editorial Intern at the National Geographic Society in 2004 and later worked as an Editorial Assistant at Conde Nast's Lucky magazine. Emily then moved on to become an Independent Contractor at the National Geographic Society and a Freelance Fashion & Beauty Writer at LoveToKnow.

In 2012, Emily joined La Garconne as a Fashion Copywriter before transitioning to roles in the beauty industry. Emily worked at The Estée Lauder Companies Inc. as a Copy Manager for Origins & Ojon from 2013 to 2014, where they oversaw multiple omni-channel campaigns and ensured consistency in tone of voice and messaging. Emily then became the Global Copy Director for Origins, where they managed a team and wrote the brand book.

Emily's career continued to progress, and they joined Rodan + Fields in 2018 as a Senior Editorial Manager and later as the Associate Director, Head of Brand Voice + Copy. In these roles, they directed the full rebrand of the core product line, improving messaging consistency and emotional resonance, and aligning with growth initiatives.

Emily then worked at ThirdLove as the Editorial Director, leading and building a team, optimizing seasonal campaigns, and bringing consistency and clarity to the brand's voice and copy.

Most recently, in 2023, Emily worked as a Brand Voice + Messaging Consultant at Podium and HumanN. Their responsibilities included developing brand voice strategies, creating messaging templates, and ensuring consistency across channels.

Overall, Emily McCarthy has a strong expertise in brand voice development, messaging strategy, and content creation, with a focus on enhancing emotional resonance and engagement.

Emily McCarthy attended Georgetown University from 2002 to 2006, where they obtained a Bachelor of Arts degree, majoring in English Language and Literature.