John Holdcroft

John Holdcroft is a seasoned executive with extensive experience in the education technology sector, currently serving as Senior Vice President at HurixDigital since June 2024. Previously, John held the position of Associate Vice President at BibliU, where notable achievements included surpassing sales goals and managing partnerships with major universities. Other roles include Senior Account Executive at Cayuse LLC, Director of Business Development at Roadtrip Nation and Top Hat, and Business Development Director at Vital Source Technologies and CourseSmart, focusing on educational content and software solutions. Early career positions include Vice President of Sales & Business Development at Highlighter and various roles at O'Reilly Media and Amazon. John holds a BA in English and Marketing from The University of Texas at Austin and has additional education from The University of Texas at Arlington.