Head Of Digital Demand Generation

Why Join HYCU? 

HYCU is the fastest-growing leader in the multi-cloud data protection as a service industry. By bringing true SaaS-based data backup and recovery to both on-premises and cloud-native environments, the company provides unparalleled data protection, migration, disaster recovery and ransomware protection to thousands of companies worldwide. As an award-winning and recognized visionary in the industry, HYCU solutions eliminate complexity, risk and the high cost of legacy- based solutions, providing data protection simplicity to make the world safer. With an industry- leading NPS score of 91, customers experience frictionless, cost-effective data protection, anywhere, everywhere. HYCU has raised $140M in VC funding to date and is based in Boston, Mass. Learn more at www.hycu.com. 

Job Summary

Are you passionate about digital marketing, driving customer acquisition, revenue growth and market expansion in a B2B SaaS startup environment?  

Do you like to build? Do you thrive in fast-paced environments?  

Our Head of Digital Demand Generation could be the perfect opportunity for you! 

As Head of Digital Demand Generation, you will have the opportunity to create and execute strategic global demand generation initiatives that target our key audiences, drive product awareness, and contribute to the overall success of our Data Protection SaaS offering. You will be a hands-on leader, driving pipeline and revenue growth through best-in-class demand generation tactics, campaigns, execution, and measurement. You will partner with Sales, Marketing Ops, Sales Ops, and Product Marketing to set the vision for compelling multi-year demand generation strategies, content and other offerings mapped to key buyer personas across their lifecycle including acquisition, retention, and expansion. 

Location(s): 

• Belgrade, Serbia (Hybrid; 3 days onsite/2 days remote)

• Ljubljana, Slovenia (Hybrid; 3 days onsite/2 days remote)

• Boston, MA (Hybrid; 3 days onsite/2 days remote)

What You’ll Do: 

• Strategy Development (SaaS-Specific): Develop and implement digital demand generation strategies aligned with overall business objectives, target markets, and customer segments.

• Lead Generation: Drive lead generation campaigns across digital channels, including email marketing, search engine marketing (SEM), social media advertising, content syndication, and other relevant platforms.

• Content Marketing: Collaborate with the marketing team to create compelling and targeted content assets, including whitepapers, case studies, blog posts, webinars, videos, and infographics, to engage prospects throughout the buyer's journey.

• Website Optimization: Oversee website optimization efforts to enhance user experience, increase traffic, and drive conversion rates. Continuously monitor and analyze website performance metrics to identify areas for improvement.

• Marketing Automation: Manage marketing automation platforms (e.g., HubSpot, Marketo) to automate lead nurturing processes, track campaign performance, and optimize workflows for maximum efficiency.

• Data Analysis: Utilize data analytics tools to track, measure, and analyze the effectiveness of demand generation campaigns. Provide insights and recommendations based on performance metrics to optimize marketing initiatives and improve ROI.

• Metrics and Reporting: Establish and monitor key performance indicators (KPIs) for demand generation initiatives. Provide regular reports and insights to leadership, showcasing the impact of demand generation efforts on pipeline and revenue.

• Collaboration: Work closely with cross-functional teams, including sales, product marketing, and content development, to ensure alignment and coordination of demand generation activities with overall marketing and sales strategies.

• Budget Management: Develop and manage the digital demand generation budget effectively, allocating resources efficiently to achieve desired results within specified timelines and budget constraints.

• Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in digital marketing and demand generation. Implement innovative approaches and tactics to stay ahead of the competition and drive continuous improvement.

What We’re Looking For: 

• Bachelor’s degree in Marketing, Business, or a related field

• 8+ years of experience developing and implementing global digital demand generation strategies for all customer segments, with experience targeting commercial/mid-market segments

• Comprehensive understanding of SaaS sales cycles and customer acquisition funnels, and selling motions within channel/partner programs

• Hands-on experience working with Salesforce

• Proficient with digital marketing automation tools and analytics platforms such as: Webflow, Marketo, HubSpot, SEMrush, Google Analytics and Google Ads, Canva, Ahrefs, Google Data Studio, Jira and more

• Analytical mindset with experience developing reports & delivering presentations to leadership teams

• Experience partnering with agencies, vendors and developers to drive, monitor and report on digital efforts

• Empathetic leader with strong execution skills

• Excellent verbal & written communication skills. Comfortable presenting in front of others

It’s Great if You Have:  

• B2B SaaS experience

• Experience within data protection, cloud-native, security, data storage industries

• A Master’s degree

Attributes of a Successful HYCUer: 

• Strategic thinker who thinks outside the box

• Passion for digital marketing and SEO

• Takes responsibility and ownership for driving successful outcomes

• Team collaborator who can inspire and motivate others

• Hands-on and builders' mentality with an entrepreneurial mindset and intrinsic motivation

• Intellectual curiosity, always open for continuous learning

• Results-driven with a winning attitude

Who We Are: 

Our Core Values: Authenticity, Grit and Empathy are at the heart of everything we do at HYCU. All of us at HYCU take ownership in shaping and contributing to our culture. We pride ourselves in developing an inclusive and diverse company that supports our employees and customers to do extraordinary things.    

The following is how we approach each Core Value:   

• Authenticity – To be authentic means to be who we are and do it well. Focus your energy on being who YOU are. Be true to yourself. Authenticity also extends to our products. Understanding where we are truly the best fit for our customers and when we are not. And finally, authenticity in relationships: ensuring that we are honest and do what we say we’re going to do.

• Grit – To win we need to want it. Every team member needs to be able to jump in and help at every turn. Whether it’s staying late to help a colleague or customer or finding a better process and making sure it’s communicated cross-functionally. You just have to do it and love it…and never stop trying.

• Empathy – We need to care about each other, about our clients, about our business, and about the world around us. That might seem like a tall order, but if we don’t live in a constant state of empathy, if we don’t strive to truly put ourselves in another person’s shoes, we cannot truly serve the market.

What We Offer: 
Come work for one of CRN’s “20 Coolest Cloud Storage Companies of the 2024 Cloud 100.”  At HYCU you’ll have the opportunity to build your career with a “Visionary” B2B SaaS company from Gartner’s Magic Quadrant for Enterprise BackUp. HYCU provides an excellent benefits package including Medical, Dental, Vision, Life Insurance, 401K match, generous time off, and more. We offer career development programs and an inclusive global culture. All our employees participate in our equity program.