Samhita Barman is an accomplished marketing professional with extensive experience in leading marketing strategies across various sectors, including food and retail. Currently serving as the Head of Marketing at HyFun Foods since April 2023, Samhita has previously held significant roles such as Marketing Director for India and the Middle East at Griffith Foods and Head of Marketing at Puratos Food Ingredients India Pvt Ltd. Samhita's expertise includes brand development, marketing strategy formulation, and realization of marketing activations, with a track record of successful product launches and comprehensive market communication strategies. Educational qualifications include a PGDBM in Marketing from the Institute of Marketing and Management and further education from the Indian School of Business.
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