William Ballance

William Ballance is an accomplished entrepreneur and business leader with extensive experience in the technology and marketing sectors. Currently serving as CEO and Co-Founder of Lavender, which specializes in enhancing sales email efficiency, Ballance has also held significant roles including member at RevGenius, ambassador at HYPCCCYCL, and strategic advisor at Dooly. Previously, Ballance co-founded Sorter, a marketing platform recognized for its innovative application of neuroscience and data science, and Alum, a mobile app aimed at enhancing alumni engagement. Ballance's entrepreneurial journey includes founding My Fun Filter, leading business development at Springbot, and co-founding Candle Spas, where a digital e-commerce platform for spa services was established. Early career achievements include significant revenue growth as the first sales hire at Loclly. Educational credentials include studies at Hampden-Sydney College, Virginia Tech, and a program from Training the Street.