Melvyn Bautista

Melvyn Bautista is an experienced Product Planning Manager at Hyundai Motor America since March 2020, with a robust history at Mitsubishi Motors North America, Inc., where responsibilities included leading product strategy, planning, and execution from April 2003 to December 2019. Throughout this tenure, Bautista developed product roadmaps and conducted data analysis to support business performance, acted as a subject matter expert for all models, and enhanced vehicle positioning through strategic marketing initiatives. Prior roles also encompassed managing logistics, dealership relationships, and contributing to business development, with educational qualifications including a Bachelor's degree in Business Administration and Management from Pepperdine Graziadio Business School and an Associate of Science in Graphic Communications from Don Bosco Technical Institute.