William James Adams Jr.

Founder at I.AM+

William James Adams Jr., best known by his stage name will.i.am, is an American rapper, songwriter, record producer, entrepreneur, television personality and actor. He is the founding and lead member of the musical group Black Eyed Peas.

Expanding his enterprise into iPhone accessory development, will.i.am released a camera enhancer to "dramatically enhance the clarity and definition of iPhone photographs," by effectively making the 8-megapixel sensor into an 14-megapixel one. Termed the i.am+, the device was said to be the first in a series of "digital real estate" for the singer. In April 2016, i.am+ acquired the Tel Aviv machine-learning technology start-up Sensiya, and in 2017, i.am+ acquired Wink, the Internet of Things and Smart Home hub platform, from owner Flextronics. That same year, the Institution of Engineering and Technology awarded will.i.am an Honorary Fellowship for his outstanding contribution to the profession of engineering.


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