Carryl Pierre-Drews

Carryl Pierre-Drews is an entrepreneurial marketing executive experienced in driving transformation and innovation to stay ahead of the ever-evolving media ecosystem. With a passion for data-driven storytelling that connects brands with fans, combined with a builder personality, Carryl has a reputation for devising compelling and differentiated positioning and bringing it to market effectively. Establishing marketing teams of extraordinarily talented people and becoming their biggest cheerleader is at the heart of her success.

Previously, Carryl held the title of Vice President of Marketing at Fullscreen, a next-gen social marketing agency, where she built and led the agency’s brand marketing, PR, digital/social channels, influencer engagements, and global industry activations featuring marketers from American Eagle, AT&T, HP, Marriott, Mars, Mattel, Visa and more. During her tenure, she launched the proprietary audience insights series “Fullscreen Confidential,” which secured a 2018 ANA Global ACE Award. Carryl also led the agency’s foray into Cannes Lions with the 2017 short film “Future Five: Most Popular Gaming Lifestyles” for the Live Stage, as well as the 2018 Entertainment Stage panel “Action!: Diversity in Filmmaking — Beyond Empowerment to Execution” for AT&T’s Hello Lab Mentorship program featuring Emmy® winner Lena Waithe. Additionally, she realigned the PR strategy and secured high-impact digital and broadcast coverage, driving a 1,000% increase in impressions in 2019. Carryl was instrumental in catalyzing key strategic decisions that drove business growth, elevated visibility, and increased shareholder value positioning Fullscreen for the AT&T acquisition in 2018 and eventual WarnerMedia integration in 2019.