Jordan Mitchell

Jordan Mitchell is the SVP Membership & Operations at IAB. Prior to joining IAB, Jordan was the Vice President, Product at Rubicon Project, a leading technology company automating the buying and selling of digital advertising. At Rubicon Project, Jordan was responsible for innovating and incubating new products within the company, acting as product management leader and driving product/market fit, adoption and integration within the business teams.

Before Rubicon Project, Jordan was the Founder / CEO of DigiTru.st, which was acquired by Tech Lab in April 2018. DigiTrust was the first truly open, neutral, independent, non-profit industry consortium standardizing the use token (ID) in order to improve the digital experience for consumers, publishers, advertisers and technology platforms. DigiTrust was founded by twenty of the leading digital advertising technology platforms, and was deployed globally by dozens of platforms and thousands of publishers.

Jordan has also held the position of Founder, Chairman and CEO at Others Online, Inc., and Director, Chief Operating Officer (COO) at 121Media, Inc.

Jordan Mitchell earned their BA in Accounting and Information Systems from Michigan State University.

They work with Nicolle Pangis - CEO, Ampersand, Carryl Pierre-Drews - SVP of Marketing & Communications, and Zoe Soon - VP Mobile Marketing Center of Excellence. Their manager is David Cohen, CEO.