Rebecca Barber

Rebecca Barber is the Vice President of Marketing at IANS. She leads brand, communications, revenue marketing and operations, events, and portfolio marketing. Rebecca believes in an aligned revenue engine and a data-driven, customer-centric marketing approach. She has over 20 years of experience in high-technology and information services from start-ups to enterprise organizations. Prior to IANS, Rebecca guided cross-company initiatives at SiriusDecisions and Forrester aligning marketing, sales, business development and customer success resulting in double-digit revenue growth. At SiriusDecisions, she helped extend the portfolio through the launch of its events business, building the family of Summits into industry-leading conferences and communities. Rebecca holds a Bachelor of Arts degree in Political Science from The University of Connecticut. She is a Forrester-certified B2B Marketer, with additional certifications in marketing strategy and public relations from Cornell University and The University of Colorado at Denver, respectively.