Monique Christine Abrams

Monique Abrams, known as NYX in Web3, is a branding architect who redefines market leadership through psychographic marketing. By weaving together culture crafting, neuro-marketing, and founder-led storytelling, she equips brands to not just succeed but leave a lasting impact.

She’s collaborated with top agencies like Ayzenberg and W+K, where she contributed to campaigns for global powerhouses such as Nike, Samsung, and Lucas Arts. At ServiceNow, Monique delivered hyper-segmented, personalized ABM campaigns, simplifying complex enterprise tech solutions in areas like cybersecurity and ESG. Her work translated these innovations into precise messaging that resonated deeply with ideal customer profiles across critical verticals.

In Web3, Monique has driven significant growth at an emerging accelerator, cultivating a standout network of Key Opinion Leaders (KOLs) and influencers. Her ability to forge strategic partnerships has built thriving ecosystems where emerging projects can flourish.

Monique is recognized for integrating DevOps, Agile methodologies, and Design Sprints into her marketing operations, designing dynamic content systems that intuitively evolve with the fast-growing digital and AI landscape.