Sarah-Jane Willoughby

Sarah-Jane Willoughby is an experienced marketing professional currently serving as the Head of Marketing and Sponsorship at Ibec since February 2014. In this role, Sarah-Jane manages profit and loss for flagship events, oversees sponsorship strategy, and develops digital and marketing plans, as well as advertising campaigns and membership recruitment efforts. Previous experience includes serving as the Marketing Communications Manager at Deloitte Ireland, where Sarah-Jane managed the Digital Transformation project, and roles at Microsoft and Verizon Business, where responsibilities encompassed brand management, thought leadership, and global marketing communications. Sarah-Jane's early career included a Channel Marketing Manager position at MCI-WorldCom, focusing on customer engagement in the French market. Education includes a BA Honours International Marketing Degree from Portobello Business College in Dublin.