Elizabeth O'Brien

Elizabeth O'Brien is a seasoned professional in marketing and strategic consulting, currently serving as Program Director for Worldwide Sports & Entertainment Sponsorship Marketing at IBM since August 2001. O'Brien has held various roles within IBM, including Strategy Director for North America Marketing & Communications and Global Program Manager for both SMB and Public Sector Marketing. Additionally, O'Brien contributes as an Executive Board Member at Women in Sports Tech, Inc. and previously worked as Group Director of Customer Strategy at Mainspring and Vice President Creative Director at Citigroup. O'Brien holds a Bachelor of Arts in International Studies from Middlebury College, a Master of Professional Studies in Interactive Telecommunications from New York University, and has further education from Sciences Po.