Sofia Figuera Lairet

Sofia Figuera Lairet is an experienced Event Manager currently leading initiatives at ICMS Australasia, where responsibilities include overseeing all event aspects from conception to audit, ensuring alignment with budget and marketing plans. Previous roles include Events & Partnerships Manager and Community Manager at Like Family, where Sofia developed brand voice and managed community engagement events, as well as positions at Spot Parking, Robata Sushi & Grill, and others focusing on data management, social media growth, and influencer collaboration. Sofia holds a Master of Commerce in Project Management from the University of Sydney and a degree in Fashion Marketing from Regent's University London.