Frida Åberg

Frida Åberg is a Strategist and Insight Lead at Identity Works, a leading independent brand agency in the Nordics, since January 2023. Previously, Frida held roles as a Strategist and Client Director at Holy Comms, and as a Management Consultant focusing on Strategy & Organization at Navigio. Frida also served as a Strategic Advisor and Management Consultant at NoA Consulting, where the emphasis was on driving business growth through data-driven strategies. Prior to this consultancy experience, Frida had a lengthy athletic career as a professional 400m hurdler, achieving six Swedish championships. Frida holds a Master of Science in Business and Management and a Bachelor of Science in Business and Economics, both from the Stockholm School of Economics, and is currently pursuing a Marketing Week Mini MBA.