Beilin Wu

Beilin Wu has extensive experience in product and project management, currently serving as Head of Product (Student Experience) at IDP Connect since August 2015. Wu has successfully led strategic changes across the Hotcourses International portfolio, managing multiple websites in various languages, emphasizing user experience and product development. Previous roles include User Experience & Digital Marketing Manager at Hotcourses Group, where notable achievements involved leading UX initiatives and managing social media strategies, and Senior Marketing/PR Officer at TVB Europe, enhancing brand presence through effective online marketing campaigns. Wu’s foundational skills were developed at organizations such as Procter & Gamble and Kingston University, coupled with a Master’s degree in International Public Relations from Cardiff University and a Bachelor’s degree in English Advanced Interpreting/Translation from Guangdong University of Foreign Studies.