Pankhuri Chandra

Pankhuri Chandra is an experienced digital marketing professional with a holistic background, currently serving as a Digital Marketing Manager at IGM Financial Inc. since October 2020, where responsibilities include managing paid media campaigns, SEO, content strategies, digital experiences, and data analytics. Prior to this role, Pankhuri held the position of Digital Marketing Specialist at North Up, focusing on creating web content for a digital learning start-up, and served as Performance Marketing Lead at Mahindra Finance, where key responsibilities encompassed growth marketing for financial products through multi-channel campaigns. Pankhuri's earlier experience includes roles as Brand Manager at Axis Bank, overseeing corporate branding and digital banking marketing efforts, and Assistant Manager at Club Mahindra, which involved driving automation and lead nurturing processes. Pankhuri's educational background includes a PGDM in Marketing from the Goa Institute of Management and a B.Pharm from the University of Mumbai, complemented by a certificate in Sales and Marketing from Humber College.