Lars Gudbrandsson serves as the CEO of IIH Nordic, where leadership is focused on growth and scaling the company, recognized as the top agency for data analysis and activation. With extensive experience, Lars holds board member positions at Master Danmark A/S and Master International A/S and has previously served as CMO & EVP at Bonnier Publications A/S, overseeing a large portfolio of media brands. Additional roles include Vice President at Telia Danmark, Co-founder & Chief Commercial Officer at Alfenheim, and Director of Product Management at Milestone Systems. Lars's educational background includes diplomas from Copenhagen Business School and Northwestern University, along with a degree in Electronics Engineering from the Engineering College of Copenhagen.
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