Rosa Almarza

Rosa Almarza has a diverse work experience spanning over several years. Rosa is currently working as the Global Client Director at Illuma since September 2022. Prior to this, Rosa Almarza had their own consulting business called Rosa Almarza Consulting, where they worked as a Media & Digital/Integral Marketing Consultant for various clients such as Glaxo SmithKline, Teads, Eurogap, Illuma, Merkalcalzados, Okencasa, Newixmedia. Rosa was responsible for projects like programmatic buying migration and media counseling for Glaxo SmithKline and improving the seller approach to advertisers for Teads & Illuma.

In addition to their consulting business, Rosa Almarza also worked as a Lecturer and Masters Content Creator at UNIR - La Universidad en Internet starting in September 2017. Rosa also served as an Integral Marketing & Digital Strategy Lecturer at Deusto Business School from May 2017 onwards.

Rosa Almarza gained significant experience working at Procter & Gamble as the Southern Europe Media & Digital Manager from June 2004 to August 2017. In this role, they were responsible for various digital activities, including online supplier negotiations, agency capability creation, and leading P&G's digital strategy. Rosa also played a key role in the company's programmatic buying project and was part of the ebusiness team, where they contributed to the team's training and sales efforts.

Before joining Procter & Gamble, Rosa Almarza worked as a Product Manager at Wella Company, where they were responsible for Hair Care, Hair Styling, and Colorant categories. Rosa handled the design, development, and analysis of marketing and communication plans, product launchings, and promotional and advertising plans.

Rosa Almarza started their professional career at Concept by Concept, where they worked as an Executive Account. Their responsibilities included designing and implementing communication plans, managing promotional activities and events, and liaising with suppliers.

Overall, Rosa Almarza has a strong background in media, digital marketing, consulting, lecturing, and management, having worked with various well-known companies and brands throughout their career.

Rosa Almarza has a diverse education history. Rosa attended CESMA Business School from 1992 to 1997 and obtained a degree in Marketing, earning the title of "Licenciada en Administracion de Empresas." In 1997, they also completed a Diplomatura in Publicidad at CESMA.

In recent years, Rosa has pursued additional certifications and degrees. In 2016 to 2017, they attended the Escuela Internacional de Yoga and became a certified Yoga teacher, specializing in Yoga Terapeutico. Additionally, in 2017, they completed a program in Yoga Terapeutico at CEU Cardenal Herrera University.

Rosa also pursued further education at the Massachusetts Institute of Technology in 2019, focusing on Digital Transformation Technologies.

Moreover, they have obtained two additional certifications: In December 2021, they completed a course called "Impulsa la innovación: de la idea al lanzamiento" at IESE Business School - University of Navarra, and in April 2022, they obtained the "EMI (English Medium Instruction)" certification from UNIR - La Universidad en Internet.