Niyathi Rao

Niyathi Rao is a Search Engine Optimization Specialist at illumin (AcuityAds Inc.) since January 2023. In this role, they develop optimization strategies, collaborates on SEO strategy creation, and performs keyword research for the B2B SaaS product. Niyathi also monitors performance metrics, identifies growth opportunities, and troubleshoots site issues. Prior to this, Niyathi worked at AIR MILES INCENTIVES® as a B2B SaaS Marketer, focusing on SEO and content strategy from November 2022 to May 2023. Niyathi also has experience as a Product Marketing Specialist and Content Marketer at SmartKarrot from February 2020 to July 2022. Before that, Niyathi worked in content marketing roles at UNIVARIETY from May 2019 to January 2020 and as a self-employed Content Specialist from July 2015 to May 2019.

Niyathi Rao completed their schooling at Sri Sathya Sai Institute of Higher Secondary School from 1999 to 2010. After that, they pursued a Bachelor's degree in Accounting and Finance from Delhi University, which they completed from 2012 to 2015. Additionally, Niyathi Rao gained experience in Product Marketing at GrowthSchool, although the specific duration is unknown.