Simin Wong

Simin Wong currently serves as the Regional Content Marketing Manager for IMD since March 2023, where responsibilities include leading multi-channel content marketing strategies across Asia-Pacific and Oceania to enhance brand visibility and revenue growth. Prior experience includes the role of Content Manager at Hays, managing the content strategy for the Asia Salary Guide and producing research-focused whitepapers. At Workato, as Content Marketing Manager, Simin contributed to brand awareness through diverse content forms while at Thomson Reuters as Content Marketing Lead, developed customer-facing content for the legal and financial sectors in ASEAN and North Asia. Earlier roles included Copywriter and Editor at The Giles Agency and Creative Copywriter at Thinkscape Design Group, where foundational skills in copywriting and brand strategy were established. Simin holds a Master of Criminology from the University of Sydney and a Bachelor of Arts in Psychology and Writing from Monash University.