Rubén Siguenza Goyburo

Ru B. is a CRM Business Analyst at Otis Elevator Co., with experience in managing stakeholder communications and project lifecycles within CRM Dynamics services, leveraging tools such as Azure DevOps, SQL, and PowerBI. Prior roles include an intern at Valyant AI, where Ru engaged in system testing, data visualizations, and client interactions to optimize conversational AI. Ru also served as an ecommerce Business Analyst for the Academic Experimental Project - PetsGlory, contributed to marketing strategies through analytics, and managed marketing for Project Management Without Borders as a Volunteer External Communications Manager. Additionally, Ru was a Business Analyst at Pactic Media Concepts Pvt Ltd, aiding in lead generation and project budgeting. Ru holds a Master's degree in Management Information Systems from the University of Colorado Denver.