Sally Bent

Sally Bent is an accomplished event management professional with extensive experience in leading various high-profile events in the UK. Currently serving as Event Director at Immediate Live since May 2019, Sally previously held the position of Show Director at Brand Events, overseeing the renowned Handmade Fair. Notable roles at Upper Street Events Ltd include Portfolio Director, where Sally managed prestigious events such as MOVE IT and MOVE FIT, and Research & Development Director, which focused on launching new shows and securing key sponsorships. Sally's earlier roles include Event Director for Gadget Show Live and Marketing Manager for multiple technology-focused events, where significant visitor engagement and industry recognition were achieved. Educational qualifications include a Bachelor of Arts in Modern History and Economics from The University of Manchester.