Michelle Badenhorst

Michelle Badenhorst is an experienced professional with a robust background in customer experience (CX) management and strategy. Currently serving as Experience Product Manager at Immersion Group and CX Strategy Advisor at Map & Key, Michelle specializes in insights-driven decision-making, leadership coaching, and enhancing organizational performance. Previous roles include Head of Customer Experience at iOCO, where Michelle established a new CX business unit, and Lead Business Analyst at EOH MC Solutions, focusing on customer journey redesign. With educational credentials from the University of Cape Town and Facility Training Institute, Michelle holds multiple diplomas in business analysis and management information systems.