Christina Liles

Christina Liles is a seasoned marketing professional with extensive experience in leadership roles. As the Director of Marketing at Improving since March 2012, Christina oversees the implementation of brand standards across seventeen North American offices, focusing on lead generation and revenue growth through effective marketing initiatives. Previously, as a Marketing Manager at Improving, Christina coordinated community meetings, managed large conferences, organized internal events, and developed marketing strategies. As an Independent Consulting Marketing and Event Consultant from January 2011 to October 2017, Christina facilitated brand transitions, coordinated marketing for technical conferences, and evaluated sponsorship opportunities. Christina began their career at Nike, Inc. as a Regional Visual Marketing Expert, where responsibilities included managing a team, designing consumer engagement marketing, and maintaining public relations involvement.