Abigail Cockayne is a seasoned professional in account management and event coordination with extensive experience in the sports sector. Currently serving as Commercial Account Director at InCrowd since February 2021, Abigail previously held roles at Goodform, where responsibilities included leading the Account Management function and overseeing CRM and Data Strategy for prominent clients. Key events managed include the Rugby League World Cup 2021 and the IAAF World Championships. Prior experience encompasses roles at ukactive as Events Coordinator, Football Foundation/Barclays Spaces for Sports as PR & Communications Officer, and various positions in sports journalism and coaching. Abigail's educational background includes a degree in Maths and Sport Science from Loughborough University.
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