Heidi Rapach

Heidi Rapach has extensive work experience in marketing, operations, and delivery roles. Heidi is currently the Director of Omnichannel Operations & Delivery at Indegene, a position they have held since February 2022. Prior to this, Heidi worked as a Senior Multichannel Marketing Operations/Delivery Manager at Indegene from July 2020 to February 2022, and as a Multichannel Marketing Operations/Delivery Manager from November 2018 to July 2020.

Before joining Indegene, Heidi worked at Bristol-Myers Squibb as a Digital Marketing Operations Manager from March 2016 to October 2018. In this role, they managed various digital tactics and was responsible for the development, testing, and launch of projects. Heidi also coordinated status meetings, gathered project updates, and tracked deliverables.

From January 2012 to December 2015, Heidi worked at Merrill Lynch as a Content Integration and Delivery Program Manager. Heidi drove the implementation of an enterprise-wide content strategy, streamlined processes across multiple lines of business, and managed content marketing programs. During their time at Merrill Lynch, they also held the role of Local Advertising Marketing Coordinator from April 2010 to June 2011, where they oversaw the creation of local advertising, developed and implemented media plans, and provided guidance on advertising policies and compliance.

Prior to their roles at Merrill Lynch, Heidi worked at Julien Farel Group as a Project Manager from September 2008 to August 2009. In this position, they assisted with marketing and public relations efforts, coordinated press interviews and promotional packages, and managed logistics for international events.

Heidi's early career included a role as a Strategic Marketing and Brand Management Project Manager at Merrill Lynch from May 2006 to August 2008, where they served as a relationship manager between corporate marketing and local branch offices. Heidi also worked at MediaVest as a Media Planner for Coca-Cola brands from May 2005 to April 2006. In this role, they developed media plans across multiple channels and managed budgets.

Overall, Heidi Rapach has a strong background in marketing, operations, and delivery, with experience in various roles across different industries.

Heidi Rapach pursued their Bachelor of Business Administration degree in Marketing from 2002 to 2005 at Pace University - Lubin School of Business. Furthermore, they obtained the Forrester CX Champ certification from Forrester in July 2020.