Matt Otterson

Matt Otterson has extensive experience in marketing and campaign management. Matt currently works at Indegene as a Campaign Lead, where they lead the development and implementation of marketing campaigns using multichannel platforms. In this role, they provide innovative recommendations on solution design, industry best practices, and compliance.

Prior to their current position, Otterson worked at IQVIA as a Senior Consultant from 2015 to 2020. Here, they developed and implemented email and direct mail marketing campaigns to consumers and healthcare professionals using multichannel platforms. Matt collaborated with brand teams, agencies, and other vendors to ensure the smooth delivery of campaign materials.

Before that, Otterson served as the Multi-Channel Campaign Execution Manager at The Encima Group from 2013 to 2015. Matt was responsible for the implementation of marketing campaigns for various pharmaceutical products, working with brand teams, agencies, and vendors to ensure successful delivery.

From 2012 to 2013, Otterson was the Assistant Marketing Manager - CRM, Digital at Bayer HealthCare. In this role, they focused on relationship marketing to consumers and medical professionals, managing operations and analytics for the company's blood glucose meters.

Matt Otterson began their career at Bristol Myers Squibb as a Database Manager, where they designed and built a custom database for handling direct-to-consumer marketing programs. Matt also served in managerial roles at First USA, Fleet Credit Card Services, and American Express, where they specialized in database marketing, credit policy analysis, and risk evaluation.

Overall, Otterson's work experience demonstrates their expertise in campaign management, multichannel marketing, and database management.

Matt Otterson has a Master of Business Administration (MBA) with a specialization in Finance from Columbia Business School, which they obtained from 1991 to 1993. Prior to that, they pursued a Master of Science (M.S.) in Mechanical Engineering from the University of Massachusetts Amherst from 1988 to 1990. Additionally, they hold a certification as a Salesforce Certified Marketing Cloud Email Specialist, obtained from Salesforce in April 2019.