IndiaFirst Life, the 22nd entrant in the Indian life insurance industry, launched its operations in November 2009. IndiaFirst Life is promoted by two large public-sector banks, Bank of Baroda (65% stake) and Union Bank of India (9% stake). Their footprint and experience offered by these entities continue to fortify the value proposition it offers to all stakeholders. Carmel Point Investments India Private Limited incorporated by Carmel Point Investment Ltd, a body corporate incorporated under the laws of Mauritius and owned by private equity funds managed by Warburg Pincus LLC also holds 26% stake in IndiaFirst Life.

Declaring its maiden profits in FY 2014-15, IndiaFirst Life is amongst few Life Insurance companies in India to break-even within five years since inception.
IndiaFirst Life’s footprint today, extends to over 1000 cities and towns pan-India, through over 12,000 points of sale.
IndiaFirst Life’s competitive advantage is its new-age intuitiveness that delivers value through state-of-the-art digitalisation initiatives across its complete value chain, that stems from the company’s “CustomerFirst” ideology.


Insurance

IndiaFirst Life

The Sales and Marketing Strategy team at IndiaFirst Life is responsible for developing and implementing innovative sales and marketing initiatives that drive growth and enhance customer engagement. This team leverages digital tools and data analytics to optimize distribution channels and improve sales effectiveness across various platforms. By aligning marketing strategies with customer needs, they ensure a competitive edge in the market while fostering partnerships and enhancing the overall sales experience.

Sales and Marketing Strategy

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Other teams at IndiaFirst Life

Data and Technology