CA

Cesar A.

Global Head Of Insights at Industrias Tajín

Cesar A. has a diverse work experience in the field of consumer insights and analytics. Cesar started their career at Unilever in 2002 as a Consumer & Market Insights LATAM. From there, they moved on to PepsiCo as an Insights Group Manager. In 2011, they joined Diageo as a Consumer & Shopper Insights Manager. Cesar then worked at Nestlé as a LATAM Consumer Insights Manager from 2017 to 2021. Cesar then joined Kellogg Company as an Insights & Analytics Sr Manager before taking their current role as the Global Head of Insights at Industrias Tajin in 2022.

Cesar A. completed their BA in Marketing from Tecnológico de Monterrey from 1994 to 1998. Cesar later pursued a Diploma in Leadership at IPADE Business School from 2012 to 2014. In November 2022, Cesar obtained a certification in Digitalization of Revenue Growth Management (RGM) in the Fast-Moving Consumer Goods (FMCG) industry from Instituto Tecnológico Autónomo de México.

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