Jean-Sébastien Giroux

Jean-Sébastien Giroux is an accomplished professional in the fields of communication and marketing, with extensive experience in academia and the private sector. Currently serving as a Chargé de cours at Université de Sherbrooke since June 2017, Jean-Sébastien also holds the position of Formateur at Formations Infopresse, responsible for developing and delivering training on digital content strategies. Additionally, Jean-Sébastien was a Professor Invité at ESG UQAM from August 2023 to July 2024, demonstrating involvement in higher education. Previously, Jean-Sébastien held executive roles, including Executive Vice President and Partner at Substance and Director of Group Consulting and Social Media Strategist at Cossette. Jean-Sébastien's background encompasses strategic planning, performance measurement, and social media consultancy, supported by a solid educational foundation with advanced degrees in applied communication and sociology from Université de Sherbrooke, Université de Montréal, and UQAM.