Cassandra Smith

Cassandra Smith is a seasoned content strategist and director with extensive experience in creative leadership, branding, and communication across various industries. Currently serving as Senior Content Director at Informa Markets since April 2022, Cassandra previously held positions such as Content Director at 116 & West, Director of Content & Community at BioTRUST Nutrition, and Senior Brand Strategist at Bodybuilding.com. With a strong background in copywriting, strategic messaging, audience development, and digital marketing tactics, Cassandra has contributed to the successful branding and content initiatives at companies including Nourish and Bloom and Bodybuilding.com. Cassandra holds a Master of Arts in English Language and Literature from Boise State University and a Bachelor of Arts in English Language and Literature from Eastern Oregon University.