Willem Coetzee is an accomplished professional with extensive experience in client management and market research. Currently serving as Group Client Manager at Infotools since September 2001, Willem has successfully managed key client relationships, transitioning responsibilities to major clients in the USA and Canada from 2009 onwards. Prior to this role, Willem held positions at Millward Brown as a Senior Research Executive, Kaufman Levin Associates as a Market Research Project Manager, and Markinor as a Senior Research Executive, focusing on quantitative and qualitative research projects, insights generation, and client presentations. Willem holds a Master of Business Administration (M.B.A.) in Marketing Research from the University of Pretoria, complemented by a BA in Geography and Anthropology and additional undergraduate studies in Anthropology and Geography.
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