Dan (Lash) Vivaldelli

Manager, Measurement Capability at InfoTrust

Dan (Lash) Vivaldelli's work experience is as follows:

- InfoTrust:

- Manager, Analysis and Data Visualization (July 2022 - Present)

- Team Lead, Advanced Analysis and Data Visualization (April 2020 - July 2022)

- Lead Analytics Consultant (October 2018 - April 2020)

- Swanson Health Products:

- Senior Data Analyst (March 2017 - September 2018)

- Overseeing implementation of Adobe Analytics

- Collecting business requirements and creating technical requirements

- Developing data infrastructure to support business initiatives

- CDW:

- Senior Analyst, Marketing Analytics (November 2015 - March 2017)

- Leading reporting of eCommerce performance and providing insights and recommendations

- Measuring the effectiveness of marketing activities and delivering optimization and strategy recommendations

- E-Commerce Analyst (September 2013 - November 2015)

- Establishing KPIs and creating dashboards for CDW.com

- Providing analysis and recommendations to business stakeholders

- Stratigent, LLC:

- Senior Web Analyst (August 2012 - September 2013)

- Conducting ad-hoc and deep dive analysis for online marketing initiatives

- Leading accounts and ensuring clients' success

- Leading tool implementations and migrations

- Web Analyst (August 2010 - August 2012)

- Updating analytics reports and collaborating with a team of analysts

- Managing client relationships and projects

- Providing tool training for clients

- Hanapin Marketing:

- Search Marketing Consultant (December 2009 - July 2010)

- Managing clients and providing consulting services in web development and search engine marketing

- Establishing goals and implementing new tactics

- Researching and analyzing SEM campaign performance

- Olympus Properties:

- Technology Specialist (May 2007 - December 2009)

- Researching and managing marketing efforts

- Developing and maintaining website and online marketing

- Managing and troubleshooting technology in a small office environment.

Dan (Lash) Vivaldelli pursued their education in a chronological manner as follows:

From 2005 to 2007, they attended Indiana University Bloomington, where they obtained a Bachelor's degree in Informatics.

Later, in 2015 to 2016, they enrolled at the University of Notre Dame - Mendoza College of Business, where they pursued a Master's degree. Dan (Lash) specialized in the field of Business Analytics and obtained a Master of Science in Business Analytics degree.

In addition to their formal education, Dan (Lash) Vivaldelli also obtained a certification as a LookML Developer from Looker in February 2021.

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