Pedro Machado

Pedro Machado has extensive work experience in marketing, content creation, and management roles. Pedro started their career as a Freelance Writer and Translator in 2013 and worked in this role until 2018. Pedro then joined Cultura X as a Writer, Content Manager, and Social Media Manager from March 2014 to October 2015. During this time, they contributed to the success of the Portuguese entertainment website by generating high pageviews and managing a team of content writers.

In 2018, Pedro joined Infraspeak as a Marketing and Content Executive, where they played a crucial role in developing marketing strategies and creating content for various platforms. Pedro'sperformance in this position led to their promotion as a Content Manager from April 2020 to February 2021. Pedro further advanced their career at Infraspeak as a Content Marketing & SEO Manager from February 2021 to October 2022, focusing on driving organic growth through SEO optimization and content marketing. Currently, Pedro holds the position of Head of Inbound Marketing at Infraspeak, where they lead a multidisciplinary team and oversees the overall inbound marketing strategy and operation.

Additionally, in 2019, Pedro was a volunteer member of the Marketing and Communication Team at Associação Animais de Rua, a non-profit organization dedicated to assisting stray animals. In this role, they primarily worked on creating copy/content for social media and email marketing, as well as translating website content.

Throughout their career, Pedro has demonstrated strong expertise in content creation, SEO, PPC, email marketing, copywriting, design, and CRO. Pedro has successfully managed teams, coordinated various functional areas within marketing operations, and contributed to the growth and success of multiple organizations.

Pedro Machado earned their Bachelor's Degree in Biology from the Universidade do Porto, where they studied from 2012 to 2015. Pedro then pursued a Master's Degree in Forensic Genetics at the same university, completing their studies from 2015 to 2017. In 2019, Pedro attended EDIT. - Disruptive Digital Education to enhance their skills in Digital Communication and Media/Multimedia, specifically focusing on Digital Content Marketing Strategy.

In addition to their academic qualifications, Pedro Machado holds several certifications. Pedro obtained the SEO Manager Certification from Blue Array SEO in June 2020 and completed the Technical SEO Exam from SEMrush in May 2020. Pedro has also undertaken various courses through HubSpot Academy, including Content Marketing, E-mail Marketing, and Inbound Marketing, although the specific dates of completion were not provided.