Alexis Cervantes Peña

Alexis Cervantes Peña has a diverse work experience in the fields of account management, marketing, and communications. They have recently worked as an Account Manager at Initials CX since February 2023. Prior to that, they held the position of Senior Account Executive at TERAN\TBWA from February 2020 to December 2021. In this role, they were responsible for planning and supervising the development of point-of-sale executions, in-store executions, and promotional materials for various brands and retailers. They also oversaw the development and maintenance of chatbot platforms, resulting in a double-digit growth YoY. Before that, they worked as a Junior Account Executive at TERAN\TBWA from May 2018 to January 2020, where they supervised the creation of campaigns for the After-Sales department at a regional level and successfully implemented and executed a promotional activation with the UEFA Champions League in Latin America.

Prior to their experience at TERAN\TBWA, Alexis worked as an Account Executive at Zoo Group from January 2017 to May 2018. In this role, they managed accounts and coordinated marketing strategies and campaigns for clients from various industries. They also collaborated with different teams to ensure client satisfaction and prompt project delivery. Before Zoo Group, Alexis interned at Sight of Emotion (Ojos que Sienten A.C.) in 2016, where they supported the coordination of workshops and trained visually impaired individuals for employment opportunities.

Additionally, Alexis gained valuable experience through an internship at Walt Disney World in 2015 as part of the Disney College Program. They provided exceptional customer service and attention to detail, receiving recognition for their accomplishments in the areas of safety, courtesy, show, and efficiency.

Alexis Cervantes Peña pursued a Master's degree in Marketing and Creativity from ESCP Business School, which they completed during the academic year 2022-2023. Prior to this, they attended the Universidad Iberoamericana, Ciudad de México from 2011 to 2016 and obtained a degree in Licenciatura en Comunicación. The field of study for their undergraduate degree is not specified. Additionally, in 2015, they participated in a Seminar on Marketing and Corporate Communications at Central Michigan University.