Sadie Majer

Head of Copy at Initials CX

Sadie Majer has a diverse work experience in the field of copywriting. Sadie started their career as a Copywriter at Bluestone360 in September 2009, working on projects such as direct mail, press ads, consumer magazines, tourist guides, POS, and websites. Sadie then joined Mesh Marketing in November 2011 as a Copywriter, where they worked on social media, websites, digital and print advertising, packaging, and POS for clients such as Mars, Wrigley, Pernod Ricard, Warburtons, Champagne Lanson, and Halifax.

In 2013, Sadie joined Live & Breathe as a Copywriter/Senior Copywriter, working on various projects including TV, radio, OOH, press, sampling, experiential, sales promotion, packaging, and digital advertising. Some of their clients at Live & Breathe included Peroni, Birds Eye, Kahlúa, Martell Cognac, Morrisons, Jacob's Creek, and Cancer Research.

After their time at Live & Breathe, Sadie worked at Grey London as a Senior Copywriter from January 2016 to May 2019. Sadie handled projects in TV, experiential, retail comms, and brand activations for clients such as Braun, Bose, Gillette, Febreze, Bold, Old El Paso, Häagen-Dazs, Lucozade, Helly Hansen, Courvoisier, and Pantene.

Sadie then pursued freelance work as a Senior Copywriter from May 2019 to January 2020 before joining Initials as the Head of Copy in April 2020.

Sadie Majer pursued their higher education from 2006 to 2009 at the University of Plymouth, where they obtained a Bachelor of Arts (Honors) degree in English and Media Arts. During this time, they focused on studying the relationship between English literature and various media forms. Furthermore, in 2008 and 2009, Sadie attended Truro College, but no specific degree was mentioned. However, they did engage in the study of Teeline Shorthand, which indicates an interest in developing shorthand skills during this period.

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