Michael Kelso

Vp, COE & Biddable Media at Inizio Evoke

Michael Kelso has a diverse work experience in the advertising and marketing industry. Michael is currently working as the VP, COE & Biddable Media at Inizio Evoke since June 2023. Prior to this, they worked at Matterkind, starting as a Senior Media Trader in January 2017 and progressing through various roles including Manager, Associate Director, and Director in the Addressable Activation department. From March 2018 to October 2018, they served as an Associate Director of Programmatic at Varick, where they led a team and supported salespeople. Before that, they worked as a Senior Analyst in Insights and Analytics at Xaxis from May 2016 to December 2016. Michael also gained experience at Collective as a Sr. Optimization Associate and Optimization Associate from June 2013 to March 2016. In addition, they worked as a Freelancer at Creative Circle, assisting companies like Newmark Grubb Knight Frank and Martha Stewart Living. Lastly, they started their career with internships at Xaxis and Arts Access Victoria in 2012 and 2011 respectively.

Michael Kelso obtained a Bachelor of Science (BS) degree in Business Administration/Marketing from Susquehanna University, where they studied from 2008 to 2012. Michael later obtained additional certifications, including the IAB Digital Media Sales Certification from IAB in February 2015 and the Amazon DSP Campaigns Certification from Amazon in November 2022.

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