Emba Manaal Farooqi

Manaal Farooqi, EMBA, has a comprehensive work history that spans various industries and roles. Manaal currently serves as the Director of Customer Success at Inkbox since January 2022. Prior to this, they worked as the Marketing Manager - Conversions and Lifecycle at Dribbble from April 2021 to December 2021.

From 2017 to 2020, Manaal held multiple positions at HelloFresh, including Head of Customer Care for HelloFresh Canada & Chefs Plate, where they successfully grew a team from 10 to 100+ employees. During their tenure, they analyzed data regularly to monitor KPIs and operational trends and played a significant role in projects focused on retention, acquisition, and customer lifetime value. Prior to this, they served as the Customer Care Team Lead and Customer Care Specialist at HelloFresh, where they managed a team, analyzed customer data, and developed fraud prevention programs.

Before joining HelloFresh, Manaal worked as the Sales, Events & Marketing Coordinator at CANADALAND, where they independently managed online crowd-funding projects, digital marketing campaigns, and partnerships. Manaal also gained experience as a Project Coordinator & Researcher at the South Asian Women's Centre, where they developed communication strategies, conducted research on sexual violence, and facilitated workshops.

In addition, Manaal has worked as the Festival & Program Manager at Just BGRAPHIC, overseeing digital marketing, social media platforms, and promotional activities. Manaal also served as a Journalism Intern at The Washington Report on Middle East Affairs, where they covered events, edited articles, and created newsletters.

Overall, Manaal Farooqi, EMBA, has demonstrated a diverse skillset and a track record of success in customer success, marketing, team management, data analysis, and project coordination across multiple industries.

Manaal Farooqi, EMBA, holds an Executive MBA degree from the Smith School of Business at Queen's University, which was awarded from 2020 to 2022. Prior to this, they completed a Bachelor of Arts (B.A.) degree in International Relations and Political Science Double Majors at Mount Allison University from 2010 to 2014. Additionally, Manaal obtained a Data Analysis certification from BrainStation in 2019. Manaal has also attained additional certifications, including one in Business Fundamentals in Europe from Esade in October 2021, and another in Equity, Diversity, and Inclusion (EDI) Online Training from the Smith School of Business at Queen's University in August 2021.