Matthew White

Matthew White is a seasoned marketing professional currently serving as a Measurement Account Manager at InMarket since January 2023. Prior to this role, Matthew was an Account Manager at Vericast, where responsibilities included managing over $300k in monthly media spend, optimizing campaigns for a 10% lift in KPIs, and driving over $200k in incremental spend through increased client engagement. Additional experience includes internships at AT&T in various marketing roles, where Matthew developed a sales use case for 5G technology, created organization-wide communications, and provided mentorship to fellow interns. Matthew holds a Bachelor of Science in Business with a concentration in Digital Marketing Strategy from Virginia Tech.