Adam Smith

Adam Smith is an experienced AdOps and Analytics Manager currently working at INNOCEAN UK since November 2022. Prior to this role, Adam served as an Ad Ops Manager at Essence from November 2018 to October 2022, where responsibilities included implementing new processes for creative asset management and enhancing efficiency in trafficking. Adam's earlier positions include Senior Ad Ops Executive at Essence, where expertise in Google's CM360 and related tools was developed, and Campaign Executive at Audience2Media, focusing on managing various aspects of the campaign lifecycle. The career began as an Account Executive at Mi Media, gaining initial exposure to media across both offline and online formats. Adam holds a B.A. Hons in Ancient History from the University of Birmingham, completed in 2015.