Gui Borchert

Gui Borchert has a diverse range of work experience in the creative industry. Their most recent role is as the SVP, ECD for Hyundai North America at INNOCEAN USA, starting in 2024. Prior to this, they worked as the Sr Director, Creative at Squarespace from 2020 to 2024. From 2012 to 2020, they held roles at 72andSunny, including Executive Creative Director and Group Creative Director. Gui also served as the Director and Executive Creative Director at Hecho Studios from 2018 to 2020. Before that, they held positions as Creative Director at Fallon London, Syrup, and Mother NY. Gui began their career at R/GA as an Associate Creative Director from 2003 to 2007. Prior to this, they worked as an Associate Art Director at Investshop / Banco1.net / Unibanco and as an Art Director at Invent in Rio de Janeiro, Brazil.

Gui Borchert obtained a BFA in Design from Universidade Federal do Rio de Janeiro, graduating in 2002.